Shopify is a popular e-commerce platform for selling fashion, beauty and other goods. The company’s CEO Tobi Lütke has been attempting to list his own cryptocurrency on the Ethereum blockchain since June of this year, with no success so far. He finally sold 30 ETH worth of tokens to an anonymous buyer in order to get more exposure for it.
Shopify CEO Tobi Lütke has been revealed to be the owner of a .eth domain name. The domain is currently worth 30 ETH.
Tobi Lütke, the CEO of e-commerce giant Shopify, paid 30 ether for the ENS domain name tobi.eth.
According to a tweet from Shopify CEO Tobi Lütke, the ENS domain name tobi.eth was acquired for thirty ether ($ETH), or around $122,000 at the time of writing. The ENS sales bot released information about the purchase on Twitter, which Lütke verified in the comments. However, as is customary among ENS domain name owners, Lütke has failed to update his Twitter account to the ENS name in question.
#ensdomains #domains tobi.eth was purchased for $30 ($121851.30). https://t.co/rO0IlMbEc7
December 11, 2021 ENS Sales Bot (@EnsSales)
The Ethereum Name Service, or ENS, is a blockchain-based name system. The mission of ENS is to translate human-readable names like “john.eth” into machine-readable identifiers like Ethereum/cryptocurrency addresses, content hashes, and metadata. To far, more than half a million names have been registered, with over 200,000 owners.
As ENS domain names grow more popular, so does the market value of certain domain names, particularly those that are short and include common terms, such as beer.eth, which is held by beverage giant Budweiser. ENS domain names are non-fungible tokens (NFTs) that may be exchanged like other NFTs such as art and collectibles.
With ENS names fetching double-digit ether prices, they’ve joined the ranks of high-end NFTs like CryptoPunks and Bored Ape Yacht Club.
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